43" The Frame 4K Samsung Vision AI Smart TV (2025)

Designed to look like a slim picture frame

Modern Frame Design

Elegantly minimal and modern, The Frame's design is a work of art in itself that can blend beautifully into your home.

A flush fit to the wall

Slim Design / Slim Fit Wall Mount

With a slim profile, The Frame can be mounted near flush to the wall like a real painting.

* The distance between the wall and TV may vary depending on the wall type and installation method.

Tailor to your space with customisable bezels

Customisable Frame

Style The Frame to your taste with customisable bezel frames. Find the colour that best complements your space or the artwork on display among the available options. Then install with ease by snapping the sleek magnetic bezel onto the sides of your TV.

* Customisable Frame sold separately.

* Supported Customisable Frame lineup may vary by country.

Find the right height for your space

Height Adjustable Stand

The Frame can easily be made to fit your home setup. With the adjustable TV stand design, you can set the TV to your preferred height and make room for a soundbar and other devices.

* Supports The Frame 43-85" models. Height Adjustable Stand is not supported on The Frame 32" model.

* The height adjustment range is 25 mm.

* Installation layout may vary depending on TV size and soundbar type.

* The image depicts The Frame 85" model.

TV when it's on. Art when it's off.

Art Mode with 370+ free pieces available each year

When turned off, The Frame transforms into a showcase of art instead of a black screen. Find the right piece to display from the Samsung Art Store’s wide selection of artwork from renowned galleries, including 370+ free pieces available each year.

* Requires Wi-Fi and login to Samsung Account. A subscription is required to enjoy all the art from the Art Store.

* Offers 30 pieces of artwork refreshed monthly through Art Store Streams and supports 70+ complimentary pieces of ambient content throughout the year.

World-famous galleries in your living room

Art Store

Curate your personal art gallery and display it at home. With over 3,000 options from world-famous artists and institutions in the Art Store, you can easily find the right pieces to show off your style. Plus, you’ll get 2 months free if you sign up for a monthly subscription.

* The 2 months free’ offer applies only when signing up for a paid monthly subscription.

Access 370+ free artwork annually

Art Store Streams

Discover new favourite pieces and display them for free. With Art Store Streams, you get a carefully curated collection of 30 artwork from leading artists and institutions every month. The selection is constantly updated based on a certain theme, so it's easier than ever to explore the world of art.

* Availability may vary by country.

* The time at which the 30 artwork are delivered each month may vary by region.

* The timing and frequency at which the artwork are delivered may vary by region.

* The number of free artwork delivered is subject to change without notice.

Where your artistic journey begins

Art Home

Expand your creative palate with ease and convenience. Dive into expert art curations, regularly updated so you can constantly discover more. Art Home is more than just a gallery — it’s your personal gateway to a world of creativity and inspiration.

* Art Home UI may vary by region and is subject to change without notice.

* Though the curations are updated regularly, the updates for the selection of available artwork may vary.

* Studio Stand sold separately.

Frame your most-loved moments

My Photo

You can easily upload and exhibit your own photos or a new family portrait from Google Photos in your home on your TV and Smart Display. Simply send your photos to The Frame via SmartThings for easy display.

* Wi-Fi, Bluetooth or other Internet connection, compatible Android or iOS device and SmartThings app required.

 Stunning visuals for art and entertainment alike

Artful Picture Quality with QLED

Watch TV with exceptional QLED picture quality. Using Samsung's sophisticated display technology, The Frame produces a vibrant image with a wide range of colours and high brightness levels, so you can appreciate what's on your screen

Samsung Vision AI meets The Frame

Samsung Vision AI

Enjoy new features with Samsung's Vision AI, now in The Frame. Vision AI allows your TV to recognise and adjust to your needs, delivering a variety of opportunities for entertainment.

7 Years of OS upgrades for free

* Tizen OS upgrades will be supported for up to 7 years starting from 2025, for products released in the year 2025. Please note that this upgrade does not cover the hardware performance, features or durability.